Which means that the number of referring domains is worth taking a look at

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found that
the number of referring domains was correlated to higher rankings more than any other
factor).
Which means that the number of referring domains is worth taking a look at.
Because there are several link analysis tools out there, there’s no shortage of conflicting
data about how many links a page has pointing to it.
So you have two options: you can use the MozBar. Or you can use Ahrefs. Moz’s link index isn’t nearly as good as Ahrefs’. But the MozBar is convenient because
it shows you data from within the SERPs.
Here’s how to use both:
You can see the number of referring domains from the MozBar if you have a pro
account:

You can also use a tool like Ahrefs to see how many referring domains point to a
particular page. Just take a URL from the top 10:

Pop it into ahrefs and hit “Explore”.
And the tool will show you the number of referring domains linking to that page:
This process takes longer than using Moz’s toolbar, but the information from ahrefs tends to be a lot more accurate.

Domain Authority and Brand Presence

I don’t need to tell you that Google loves ranking pages from major authority sites like
Wikipedia, Amazon and CNN.com.
While a certain pages from these sites rank on page authority and merit, quite a few get
a huge bump from the simple fact that they’re on an authoritative domain.
Which means that – when you evaluate keyword competition — you also want to take a
look at the sites you’re competing against (not just pages).
The MozBar displays Domain Authority on the SERP overlay:
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